Supermarket shelf decoration techniques
In terms of space allocation, the design of merchants is based on the principle of maximizing customer flow, separating the two areas that can attract customers as much as possible, and arranging other areas between the two areas, such as placing traditional bread products between fresh food areas and fast-moving consumer foods such as milk.
Why do supermarkets like to adjust their shelves?
If you haven’t been to the supermarket for a while, when you go again, you will find that the position of the shelves in the store has changed. From the customer’s perspective, the placement of products is relatively fixed, which can reduce the time spent searching for products when visiting the supermarket again. However, from the perspective of a shopping mall, long-term fixed supermarket shelves can easily lose customers’ attention to other items and create a sense of antiquity and rigidity. Therefore, after the goods have been placed for a period of time, the shelves will be adjusted so that customers will be attracted by other goods when they are looking for the goods they need again, and at the same time, they will have a new feeling about the changes in the mall. However, frequent changes in the placement of such shelves can cause customer dissatisfaction, leading to a lack of scientific management and chaos in the mall, resulting in a sense of irritability. So some supermarkets change less frequently every three to five months, while others change more frequently every year.
Why do series products always have to be arranged vertically?
Supermarket products are generally retail. Supermarket shelves should display a minimum of 3 varieties per square meter (popular products can be displayed with fewer than 3 varieties), with a display capacity of 11 to 12 varieties per square meter.
The commonly used display height is 165-250 centimeters and length is 90-200 centimeters. The better display section for supermarket shelves is the section between the upper and middle sections, which is called the golden line of display. Taking a supermarket shelf with a height of 165 centimeters as an example, the height of the golden display line on the supermarket shelf is generally between 85-120 centimeters. It is the second and third layers, which are display positions that are easier for the eyes to see and for the hands to reach the goods. This location is generally used to display high profit products, self branded products, and products that are represented or distributed.
In the display of the other two levels, the upper level usually displays the products that need to be recommended, while the lower level usually displays the products that have entered a declining sales cycle. Supermarket shelf series products are often displayed vertically. Due to the angle of 25 ° when the human gaze moves up and down. Customers can clearly see the products displayed on shelves 1 to 5 at a distance of 30 centimeters to 50 centimeters from the shelves. When the human line of sight moves horizontally, the angle is 50 °. When customers select products from a distance of 30 centimeters to 50 centimeters from the shelf, they can only see products displayed within a horizontal distance of 1 meter. The sales effects brought by the two types of displays are not the same, and vertical displays can make customers more visible